Subaru Ranked As Top Automaker In Forbes Best Brands For Social Impact For Fourth Consecutive Year

“More Than a Car Company” may seem like just another advertising tagline. However, Subaru of America backs it up with several initiatives on both the national and local levels as part of the Subaru Love Promise, and people have noticed. Thus, Ewing Subaru of Plano is proud to announce that Subaru has been recognized for the fourth year in a row as one of the top three brands on Forbes’ 2026 Best Brands for Social Impact list.
The Forbes survey was conducted with the assistance of HundredX, a firm specializing in consumer insights analysis. The survey ran from January to December 2025 and gathered over 4.5 million ratings from over 200,000 consumers, evaluating nearly 5,500 unique brands. It assessed the brands’ perceived value, trust, social stances, sustainability, and community support.
Respondents also independently nominated brands, prioritizing organizations that incorporate social impact into their core strategies and align with their customers’ values to promote meaningful change.
Yet again, Subaru ranked third among all brands across various industry categories and was the highest-ranking automotive brand. The H-E-B grocery firm and REI, a retailer specializing in outdoor equipment, supplies, and apparel, also repeated their first- and second-place positions.
“Supporting our communities is central to who we are as a company, and we are honored to be named the top automotive brand for the fourth consecutive year. The recognition underscores the continued impact of the Subaru Love Promise and the meaningful work we achieve together with our retailers, employees, and partner organizations. We are proud to be recognized alongside other like-minded brands driving meaningful change.” – Jeff Walters, President and Chief Operating Officer of Subaru of America, Inc.

Subaru directs its social impact efforts through the Subaru Love Promise program, which integrates national initiatives and promotes local dealer involvement. The program focuses on five key areas: Environment, Health, Education, Pets, and Community. Subaru supports several prominent national organizations, including but not limited to:
- Meals on Wheels
- Feed America
- American Red Cross
- National Park Foundation
- Leave No Trace
- Leukemia & Lymphoma Society
- Make-A-Wish
- Adopt A Classroom
- American Association for the Advancement of Science
- ASPCA

As part of the Subaru Live Promise, Ewing Subaru of Plano has helped support the following local organizations and local branches of national organizations:
- Take Me Home Rescue
- Dallas Pets Alive
- Rocky Road
- Susan G. Komen North Texas
- Genesis Women’s Shelter
- Living for Zachary
- Casa of Collin County
- Plano ISD
- City of Plano
- Texas Oncology
- Presbyterian Dallas
- Children’s Medical Center

For another year, Ewing Subaru of Plano takes pride in the company whose products we represent and their support in helping us support our neighbors in need.
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