​​Subaru Receives Top Ranking in New Customer Satisfaction Survey​

A Subaru owner will tell you how much they love their vehicle. They will also tell you about the great dealership experience they had when they purchased their vehicle, the service they received when it needed maintenance and repairs, and the other things Subaru and your local dealership have provided to the community through The Love Promise.

Many research and customer survey organizations across the country have documented the high level of owner satisfaction with their Subarus. Today, we celebrate Subaru’s recent selection as the number one automotive brand in the 2025 American Customer Satisfaction (ACSI) Automobile Study.

Developed in 1994 at the University of Michigan, the ACSI study is the only national industry measure of customer satisfaction in the U.S.A. The survey tracks 400 companies across 40 consumer-facing industries in 10 economic sectors on an annual basis. It is one of the largest benchmarking surveys on customer satisfaction in this country.

The survey itself is based on customers’ opinions of their own vehicles. This year’s Automobile Study 2025 received 9,949 completed surveys. Customers were chosen at random and contacted via email between July 2024 and June 2025. The results are reported on a 100-point scale. This year, Subaru scored an 85 in the 2025 survey.

Endeavoring to constantly improve, Subaru managed to score two percentage points higher than the previous year. In fact, Subaru ranked higher than any other mass-market brand in this country.

In addition, the ACSI study showed that Subaru ranked first in six categories. Those top rankings were in Vehicle Safety, Product Quality, Overall Product and Service Quality, Perceived Value, Dependability, and Driving Performance. Subaru repeated these category rankings in at least two years in a row. In fact, this marks the sixth consecutive year that Subaru has secured the top spot in the Vehicle Safety category.

This reflects not only our lineup of vehicles, but also Subaru’s commitment to deliver a great experience for our customers. Each new vehicle comes with a comprehensive support package, starting with our warranties and extending to the customer service you receive at our dealership.

You can buy confidently at Ewing Subaru of Plano, knowing we are dedicated to being the premier destination for purchasing a great vehicle in the Metroplex. Your excellent experience starts with the purchase of your vehicle. It continues after you take delivery of your new Subaru. Our service and parts departments are committed to providing you with the best customer support. At Ewing Subaru of Plano, we continue to support the efforts of the Subaru Love Promise Event, happening now.

If this is the kind of vehicle you want to own, contact us at Ewing Subaru of Plano to start – or renew – your enthusiasm for this award-winning brand of automobiles.