The Subaru Love Promise Annual Share The Love Event Concludes

January 5th, 2024 by

The Subaru Love PromiseEwing Subaru of Plano is an enthusiastic supporter of the Subaru Love Promise and a recipient of the 2023 Subaru Love Promise Customer and Community Commitment Award. The Subaru mission of giving back to the communities and foundations has been a significant initiative for the brand for many years. In their words, “Subaru and our retailers believe in making the world a better place, and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.”

Subaru Loves Pets

Five Areas of Focus

The Subaru Love promise has five areas of focus for its contributions with specific partner organizations it works with within each.  The area of focus and their primary beneficiaries are:

  • Subaru Loves the Earth
      • National Park Foundation
      • Terracycle 
      • Leave No Trace
      • National Parks Conservation Association
      • National Forest Foundation
  • Subaru Loves to Care
      • Leukemia & Lymphoma Society
      • Make-A-Wish
      • Dining Out for Life
  • Subaru Loves Learning
      • Adopt A
      • American Association for the Advancement of Science
  • Subaru Loves Pets
      • ASPCA
      • BARK
  • Subaru Loves To Help
      • Meals on Wheels
      • Feeding America
      • American Red Cross

During the 20 years of the program, Subaru of America and the Subaru of America Foundation have donated more than $300 million to the above and other causes, and its employees have logged nearly 88,000 volunteer hours.

Subaru Loves Learning

2023 Share the Love Event

While the Love Promise program has been ongoing for 16 years, it has culminated in an annual Share the Love Event held in the last month and a half of the year. For 2023, Subaru commissioned its advertising agency to develop memorable TV ads aired across several broadcast and cable networks and YouTube to promote the event. Subaru aimed for $29 million in contributions through the program from November 16, 2023, to January 2, 2024. 

“Giving back in a significant way through the Subaru Share the Love Event is integral to fostering personal and community connections for our retailers and customers alike,” said Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. “With conscious intention, we are working to support worthy causes across the country in actionable ways that demonstrate how Subaru is More Than a Car Company® and our retailers are More Than a Car Dealer.”

Subaru Loves to Help

Local Community Programs

VP Benthke’s last line refers to the fact that the Subaru Love Promise also reaches local communities through its retailers like Ewing Subaru of Plano. For this year’s Share the Love Event, Subaru and Ewing Subaru of Plano donated a total of $39k to our customers’ selected charities. Ewing Subaru of Plano also had a program in which every Subaru vehicle routine service visit during the event triggered a $5 donation to Hometown Charities (My Possibilities and Genesis Women’s Shelter), amounting to approximately $4025.

The overall results of the national Share the Love Event will be announced in early March. In the meantime, everyone at Ewing Subaru of Plano would like to thank all of its customers who contributed by purchasing a vehicle, having it serviced, or through voluntary contributions. The Subaru Love Promise lives through your help.