​​2026 Brings Six Subiefest Events Across the Country​ 

The idea that Subaru’s “More Than a Car Company” is more than just a tagline is evident in the enthusiasm of its owners. They know they are driving something special, which fosters a sense of shared identity. This comes to a head at a Subiefest event, where Subaru owners can gather and celebrate all things Subaru. Thus, Ewing Subaru of Plano is proud to announce that Subaru is organizing no fewer than six Subiefest events across the country, with the final one less than an hour away from Plano, at the Texas Motorplex in Ennis, TX. 

The series kicks off with the iconic Wicked Big Meet on June 7 at Stafford Motor Speedway in Stafford Springs, Connecticut. The final event will be located at the Texas Motorplex on December 12. 

 The full 2026 event schedule includes: 

 At each event, attendees are warmly invited to explore Subaru’s wide range of vehicles right on site, featuring the latest EV, hybrid, and gas models, including the exciting all-new Trailseeker and Uncharted, as well as the 2026 Outback Wilderness. It’s a great chance to see and experience these vehicles firsthand! Plus, guests can test drive their own Subaru on specially designed autocross courses, perfect for sharpening driving skills in a fun, controlled setting. The event also offers an impressive display of historical, retro, and special-edition Subaru cars, including rally and Gymkhana vehicles from Subaru Motorsports USA, making it an engaging experience for all enthusiasts. 

“Every year, the Subiefest event series continues to surprise, delight, and bring together Subaru enthusiasts from across the country. As a true can’t-miss celebration for the Subaru community, we are excited to welcome fans of all kinds to connect, explore, and create lasting memories.” – Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. 

The Subaru Loves Pets section of the Subaru Love Promise will be in full effect, featuring cozy, shaded “pet oasis” areas. These inviting spaces will give your furry friends a comfortable spot to relax. There will be wonderful pet adoption opportunities in partnership with local organizations at each event.  

Visitors can also browse exclusive Subaru Gear right there, try out exciting iRacing simulators, and explore several fun interactive attractions. We’re excited that this year’s event features great partners like Bucky Lasek, Subaru Certified Collision Centers, and Subaru Motorsports USA, making it an event to remember! 

Ewing Subaru of Plano customers have plenty of time to plan for the Ennis event on December 12. This is a great way to celebrate the specialness of your Subaru ownership.