What is the True Meaning of Subaru and its Logo?

Any time we take a stroll through our new Subaru inventory, we’re always surrounded by countless stars. Not just in the form of the vehicles, but also in the logos and badges on every single model. As you’ve likely noticed at some point in time, the Subaru logo is a dark blue oval with one large star and then five smaller stars to its side. Sure, it looks good and attractive, but that’s just the beginning; there is so much more to this story! So, with all of that in mind, what is the true meaning of Subaru and its logo, and how is all of this related to stars? As always, we have everything you need to know, so keep on reading below!

What Does the Word ‘Subaru’ Really Mean?

First things first, what does the word ‘Subaru’ really mean? Well, in order to answer this, we must go back to the origin of the Subaru brand. In 1953, five Japanese companies united to form a new conglomerate, which was originally named Fuji Heavy Industries Ltd. Eventually, it would adopt the name ‘Subaru.’ The name ‘Subaru’ was chosen because in Japanese it translates to ‘unite.’ Of course, this makes it a perfect name for a brand built on the unification of five smaller companies. Now, you may be thinking, “As interesting as this is, it doesn’t explain the stars.” So, why are there stars in the Subaru logo?

Why Are There Stars in the Subaru Logo?

Well, believe it or not, ‘Subaru’ is also the Japanese name for the Pleiades, a cluster of stars that are a part of the Taurus constellation. In fact, if you look at a picture of the Pleiades and compare it to the Subaru logo, you will likely notice some similarities, which clearly inspired the automaker’s emblem. As if that wasn’t enough, the classic dark blue background of the Subaru logo bears a striking resemblance to the night’s sky! Of course, this is no coincidence. Finally, it is only fitting that the one big star in the Subaru emblem is roughly the same size as the five smaller stars. This is because the Subaru brand still honors the history of the five smaller companies that originally came together and created Fuji Heavy Industries Ltd – the very first chapter in the history of Subaru. After all, without those five smaller companies, we wouldn’t have the Subaru brand that we know and love today.

Contact Our Team at Ewing Subaru of Plano

We hope this helped to answer your question, “What is the true meaning of Subaru and its logo?” For more information about these topics or anything else, please feel free to contact our team at Ewing Subaru of Plano. To do so, simply fill out and submit our online form, give us a call at 972-801-9900, or visit us in person at 1555 Dallas Pkwy, Plano, TX 75093. Whatever you may need, our entire team will always be more than happy to help. We hope to serve you soon!